Pakistan tourism has improved by 300 percent over past few years contributed around $19.4 billion to Pakistan’s economy in 2017.
Pakistan beauty had been overshadowed under the hostility of uncertain law and order situations. Its awe-inspiring views became out-of-the-way to visit. The heavenly places turned into a no-go-area for over a span of almost a decade.
However, the successful and prolonged war against terrorism helped Pakistan as a beacon in the darkest night.
All credit goes to Pakistan armed forces in reviving Pakistan tourism and gaining an enormous rise in the rate of tourism. The outcome of army operation improved the security situation of the country that followed by an increase of 300 percent in Pakistan tourism over a past few years.
According to Pakistan Tourist Development Cooperation PTDC, 1.75 million tourists visited Pakistan in 2017, and Domestic travelers have increased up to 30%.
World Travel and Tourism Council (WTTC) said that revenue from tourism contributed around $19.4 billion to Pakistan’s economy and made up 6.9pc of GDP in 2017. The WTTC believes that, within a decade, the amount would rise to $36.1 billion.
The major credit goes to internet and online promotional activities that helped in the development and progression of Pakistan tourism industry.
Managing Director PTDC Chaudhry Abdul Ghafoor told APP, that the government has been making efforts to promote tourism and make PTDC a financially viable organization.
He said that PTDC and the University of Management and Technology (UMT) Lahore had signed a Memorandum of Understanding (MoU) for the sponsorship of the tourism department’s publicity material including banners, website, seminars, and conferences.
Products and service of PTDC will also be promoted through social media.
PTDC has recently launched Pakistan Tourism Friends Club, in which members of the club will get exclusive 20% discount on PTDC facilities.